July 21, 2012
traditional school contributing an “all in” strategy to adding an exclusive e-college or online distance education
division is more likely to be successful over the short and long terms then others still waiting, It is increasingly apparent
by the growth of online education and the incredible percentage of acceptance by students (90%) that adding online curriculum
will suffer if a school new to online education does not make a major commitment to grow and expand the online side of their
schools as quickly as possible.
ratings in Best Worst Online Degree Program Providers,9th Ed shows over 100 schools have not made or continue to fail to make committed efforts to rigor equal
or exceeding offerings of other online providers interested in preserving and building an online academic reputation. Traditional
schools entering the online education marketplace are painfully learning the hard lesson that competitively, students will
not beat a pathway to their door without a considerable marketing effort and by in by existing faculty. As Peter Drucker suggested,
time is running out for the laggards.
As for the claim that all online
programs serve only a single-minded profit motive and the very existence of online education questioned because of it, a first
year college Marketing student may observe otherwise. It is demand that drives the market not the location, not the name,
not the administration or the faculty. Online education demand is driven by convenience, cost and ease of access 24//7. Success,
whether delivered by a for-profit or non-profit school, is based in large measure on the internal faculty charged with teaching
the programs online.
The copyright article may be reprinted with proper reference
to the Author.
Dr. Fred DiUlus - author, educator,
and online education pioneer is the father of online college ratings and rankings, He is Director and CEFE Fellow at the Center
for Ethics in Free Enterprise and the CEO and Founder of Global Academy Online, Inc., education consultants and university