July 21, 2012
A traditional school contributing an “all in” strategy to adding an exclusive e-college
or online distance education division is more likely to be successful over the short and long terms then others still waiting,
It is increasingly apparent by the growth of online education and the incredible percentage of acceptance by students (90%)
that adding online curriculum will suffer if a school new to online education does not make a major commitment to grow and
expand the online side of their schools as quickly as possible.
The ratings in Best Worst Online Degree Program Providers,9th Ed shows over 100 schools have not made or continue to fail to make committed
efforts to rigor equal or exceeding offerings of other online providers interested in preserving and building an online academic
reputation. Traditional schools entering the online education marketplace are painfully learning the hard lesson that competitively,
students will not beat a pathway to their door without a considerable marketing effort and by in by existing faculty. As Peter
Drucker suggested, time is running out for the laggards.
As for the claim that all online programs serve only a
single-minded profit motive and the very existence of online education questioned because of it, a first year college Marketing
student may observe otherwise. It is demand that drives the market not the location, not the name, not the administration
or the faculty. Online education demand is driven by convenience, cost and ease of access 24//7. Success, whether delivered
by a for-profit or non-profit school, is based in large measure on the internal faculty charged with teaching the programs
The copyright article may be reprinted with proper reference to the Author.
Dr. Fred DiUlus - author, educator, and online
education pioneer is the father of online college ratings and rankings, He is Director and CEFE Fellow at the Center for Ethics
in Free Enterprise and the CEO and Founder of Global Academy Online, Inc., education consultants and university builders.